As of September 2019, Epic Video games had signed up 105 exclusives for the Epic Video games Retailer, amounting to a complete of simply over $1 billion spent securing them. That’s in accordance with paperwork launched as a part of the continued Epic vs. Apple trial, which is unearthing some very fascinating enterprise dealings certainly.
In its October 2019 ‘Overview of Efficiency and Technique’ doc (hosted right here as a .pdf), it’s reiterated that Epic spent $444 million on its 2019 unique launches: we already knew that. But it surely additionally confirms that $542 million was spent on 2019 launch exclusives, whereas—as of September 2019—it had already spent $52 million securing 4 exclusives for 2021. Naturally, that quantity may have elevated since.
It’s hardly breaking information that Epic Video games is throwing a heck of some huge cash at its PC storefront, however $1 billion on unique launches—most of them timed, as they normally come to Steam after 12 months—is a startling quantity. Way more startling than the $11 million it spent between December 2018 and September 2019 on its free video games choices, which appears pretty miniscule given what number of new account sign-ups it cultivated.
The exclusives will seemingly proceed, too. In keeping with Epic’s “Aggressive Pursuit Mannequin”—that’s, the mannequin they’ll comply with if issues are going nicely—it’ll goal for 52 exclusives in 2021, 36 in 2022, 34 in 2023 and 34 in 2024. Provided that Epic instructed us earlier this 12 months that it’s doubling down on unique launches, it seems to be like they’re following that mannequin.