HP has not too long ago accomplished its acquisition of HyperX peripherals, leaving Kingston with its gaming reminiscence division in want of a brand new identify. After some critical soul looking out, and doubtless some very costly market analysis, it has some new branding on the best way: Kingston Fury.
They’ve even gone and produced a swanky video of the brand new emblem, which seems prefer it may very well be seen flashing on a billboard in Cyberpunk 2077.
This new branding will probably be utilized to each its gaming reminiscence and gaming SSDs, though thus far it seems like solely the gaming RAM has seen the memo. After all, it might imply that its SSD division is ready to make use of the brand new Fury model on new drives—perhaps we’ll see its awesomely named Ghost Tree SSDs use it?
If Kingston Fury appears considerably acquainted, that is as a result of Kingston has used the Fury identify earlier than though beforehand underneath the HyperX banner. So not that a lot of a leap then. It does really feel a little bit excessive for an entire element model, however we’ll in all probability get used to it in a short time.
Kingston Fury will probably be used for Desktop PC reminiscence, with the Beast and Renegade sub-brands showing shortly. On the laptop computer aspect, the Kingston Fury Affect SODIMMs will probably be doing the rounds.
Kingston has been a stable go-to model for reminiscence through the years, and the underlying know-how will not change a lot, if in any respect, so it must be all good going ahead.
A brand new model might give Kingston the chance to reinvent itself a little bit, and perhaps go after the fanatic players much more. With DDR5 on the horizon and loads of efficiency available from DDR4 nonetheless, it looks as if time for Kingston, nay Kingston Fury, to refocus its efforts.